Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines like Google, Yahoo, and Bing without paying for position.

To be number one on a particular search engine is the ultimate goal of every website. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine.
SEO is an ongoing process that never ends. The best way to get your website ranked high is to become a SEO expert yourself and keep up with all the latest techniques.